Developing DirectionKit: Navigation Simplified for Every Explorer

DirectionKit app main screen

Project Overview

DirectionKit is an easy-to-use iOS app combining navigation, discovery, and location organization in a beautifully simple interface. Whether you’re hiking, boating, geocaching, or just exploring a new city, DirectionKit gives you the tools to find your way, save your adventures, and return to your favorite spots—all with privacy by default.


Project Duration

October 2025 – Present


The Product

DirectionKit helps users set their destination simply by tapping anywhere on the map. Instantly see the straight-line direction and distance—ideal when exact routes aren’t needed. Users can also search for nearby places, enter coordinates for any location, and organize a list of favorite spots for easy reference and return visits.

Key features:

  • Tap to set any destination and see clear direction + distance
  • Search by name, coordinates, or “near me”
  • Save, organize, and revisit favorite places
  • One-tap sharing for any location
  • Choose metric, imperial, or maritime units
  • No account required, with privacy-first data storage and iCloud sync

The Problem

Typical navigation apps focus on turn-by-turn car directions. Many users, hikers, sailors, festival visitors, event-goers, and explorers need something simpler:
A fast, private way to set or find locations, see clear direction (“as the crow flies”) and distance, and save or share favorite places.


The Opportunity

  • There’s a demand for compass (direct) navigation for hiking, nature, boating, and campus/event exploration
  • Existing apps don’t make it easy to organize locations or revisit non-address places
  • Privacy-first navigation: Users want full control over their location data, with no unnecessary signups or sharing
  • Flexibility for all: city, wild, maritime, or just day-to-day errands

The Goal

Build a flexible, delightful navigation and location management app for real-world adventures—urban, rural, or anywhere in between—while always protecting user data.


My Role

Solo designer and developer (iOS, SwiftUI). Responsible for product definition, UX/UI, all engineering, App Store marketing, and support.


Responsibilities

  • Designed a highly visual UI centered on fast tap-to-set navigation
  • Built search (name, coordinates, “near me”) and favorites organizer
  • Implemented robust privacy: all locations on-device, secure iCloud sync (no 3rd-party servers)
  • App Store launch: branding, screenshots, ASO

The Result

  • Reliable compass navigation for any location—no distraction, no clutter
  • Save and organize favorites for fast return trips (great for adventurers and casual explorers alike)
  • Share locations instantly with friends or devices
  • Multiple units: Use metric, imperial, or maritime as needed
  • No account required; privacy-first, with iCloud sync as an option
  • Fast, modern iOS design with dark mode and accessibility support

What I Learned

  • Simplicity and privacy are huge differentiators in navigation apps
  • Supporting multiple measurement units (including nautical) quickly attracted passionate user communities
  • Users love features that make them feel secure and in control—especially with location data
  • UX for “setting” and “saving” locations needs to be frictionless for all ages and tech levels

Takeaways

  • Straight-line navigation fills a unique gap in the market—often neglected by big GPS apps
  • Privacy-by-design builds instant trust and loyalty
  • Flexibility (metric, imperial, maritime), favorites, and fast sharing are highly valued by diverse audiences
  • Listening to user communities (hikers, sailors, geocachers) leads directly to high-impact features

Ready to explore?
DirectionKit is available on the App Store.