Imaginarium: Designing an AI-Powered Art Creator for Everyone

Imaginarium app main screen

Project Overview

Imaginarium is a next-generation iOS app designed to make AI-powered image generation accessible and inspiring to everyone—from professional creators to casual dreamers. With user-friendly tools and a flexible pay-as-you-go model, Imaginarium transforms ideas into beautiful, shareable artworks in seconds.

Project Duration

January 2025 – Present

The Product

Imaginarium bridges the gap between advanced AI technology and intuitive user experience. Its features empower users to:

  • Generate stunning images with AI: Describe any idea—portraits, landscapes, abstracts, or custom themes—and see it come to life instantly.
  • Flexible Canvas: Choose from portrait, landscape, or square formats to suit your project.
  • Effortless refinement: Adjust prompts, iterate your artwork, and fine-tune creations on the fly.
  • Organized & accessible: Manage your art library right from the home screen, with easy access to previous works.
  • Instant sharing: Share images via email, social networks, or messaging in just a tap.
  • No subscriptions: Use a pay-as-you-go credits system, giving users total control over their creative investment.

The Problem

AI art tools often feel intimidating or lack meaningful usability. Many require ongoing subscriptions, complicated workflows, or fail to give users ownership and flexibility in their creative journeys.

The Opportunity

  • Creators and the creatively curious seek fast, easy, and inspiring ways to bring ideas to life with AI.
  • Many users crave a mobile-first experience that doesn’t lock them into recurring payments.
  • Personalization and intuitive sharing are key to continued engagement and delight.

The Goal

Build the most approachable, feature-rich, and empowering AI art app for iOS—making advanced technology invisible, and focusing on user creativity.

My Role

Solo product designer and iOS developer (SwiftUI). Responsibilities ranged from initial UX flows and interface design, to model integration, payment system, App Store launch, and support.

Responsibilities

  • Researched user needs in the rapidly evolving AI art space—from pro creators to hobbyists.
  • Designed a modern, intuitive UI balancing simplicity and powerful features.
  • Integrated a state-of-the-art AI image generation API; optimized for fast, consistent outputs.
  • Developed a flexible, transparent credit system with seamless in-app purchases.
  • Built iteration loops for prompt adjustment and artwork refinement.
  • Implemented organization and sharing tools for user artwork collections.
  • Created marketing assets, App Store listing, and managed launch.

The Result

  • Instant Creative Power: Users can see their visions visualized within seconds.
  • Iterative Art Creation: Refinement and re-prompting make it easy to produce exactly the art you want.
  • Art Library: Home screen features your personal gallery; manage and revisit creations anytime.
  • Easy Sharing: Effortlessly post or send images—fueling user pride and word-of-mouth growth.
  • Flexible Payments: No pressure to subscribe—buy credits as needed, making it accessible to all.

Impact

  • Diverse users are able to quickly externalize their imagination and share unique images.
  • The user-centric design, pay-as-you-go system, and privacy focus result in positive early adoption.
  • Feedback highlights the approachable interface, fun iterative workflow, and truly “creative partner” feel.

What I Learned

  • For many users, creativity comes alive when barriers are removed—a fast, friendly UI and transparent pricing are important.
  • Iteration (prompt refinement) is a must-have; users enjoy being able to “riff” on their own art.
  • Users value ownership—easy saving, flexible payment, and privacy over their artwork build trust.
  • Consistency and speed in AI generation drive repeated usage and delight.

Takeaways

  • Meet users where creativity begins—make pro-level AI tools invisible and delightful.
  • Iterate alongside users: continual improvement keeps the product fun and relevant as generative AI evolves.
  • A beautiful, organized gallery is more than convenience—it’s the heart of the user’s creative experience.
  • Transparent pricing and “no subscription required” messaging is a strong differentiator in the market.

Start your journey:
Imaginarium is now available for free on the App Store.